[reham]

First and foremost we had to focus on what made sense for our business. Initially we were trying to grow super fast without looking at our bottom line. After a lot of introspection we decided what made sense for our business is to grow (still fast) but focus on getting to profitability - for us this meant we shouldn't be "buying" customers who will use us once and never come back. Healthy, sustainable growth made sense for us.

Ultimately you'll need to partner with investors who align with your vision and that's what we did.