One of the makers here, good question. We think there's a number of use cases - customer support (screen cap what they're doing wrong) and sales (personalized sales pitch) being the most obvious for the time being.
Also, good point on the Chrome Extension messaging, will fix.
For sure. I think there's a great opportunity for teaching/training/product walk-throughs.
We have a couple customers using the full-fledged Vidyard platform for running training courses, excited to see how this screen recording tech gets adopted by them!
I think even UI/UX review would be good. Like looking at things that pop up on Show HN and doing a short video covering usability and design of the thing.
Seems to me that it would be easier to cover UI/UX in video format than screenshots and pictures. I'm by no means an expert in that area though.
During the beta I've been using it for showing off new UI/UX and features in Github pull requests as well as getting support to attach screen caps of software issues to their tickets. Might get QA to start using it to document defects as well. Works great.
Also, good point on the Chrome Extension messaging, will fix.