[fpgeek]

I don't know that they will. If the first recall had been enough - that they'd really found the problem, fixed it and made things up to their customers, I think they could have done well. Taking decisive, painful and effective action would have demonstrated their commitment to their customers.

But they didn't solve the problem, gave people replacement devices they said were safe and were wrong about that again. I'm not suggesting malice here. I think that it is perfectly plausible (even likely) that they thought they had found and fixed the problem and were just wrong. But that doesn't really matter. They may not be malicious, but they are demonstrably incompetent when it comes to safety. That's probably worse.

[AlexDanger]

Oh I agree this is not malice. Sounds like some battery supplier to Samsung screwed up. No excuses from Samsung QA but presumably the battery supplier really screwed up their QA or manufacturing processes.

Even with the news that the Note 7 is effectively dead....I dont think this will be more than a blip on Samsung's history and some uncomfortable quarterly financial reports. I am certain they are not 'finished' in the sense that consumers will stop purchasing Samsung phones. Time will tell.