[T_S_]

Words always get mangled in meaning when the enter the business vocabulary. "Leadership" is a good example. We don't really need that many Winston Churchills, and probably couldn't survive having them. Nevertheless we admire the quality of leadership want to emulate it. From what I have distilled over years in the corporate world, its practical meaning there has become "Having the guts to suck it up and get with the program."

So it goes with the word creative. No longer will we judge an artist to be creative by considering only the impression their work makes on the mind, without reference to the price of their work. Instead it will refer to the ability to generate unexpected profits with a limited set of resources by "delighting" the customer.

Exit leadership, enter creativity.