[M_Grey]

I think people have largely gotten the message that companies which thrive on collecting and selling user data, are poison to be avoided at all costs.

[lunula]

But that message has translated to precisely zero actual change in habit.

[M_Grey]

Have you seen how many people use ad blockers? I'm finding people on Reddit and Imgur who talk about using NoScript and uMatrix! People are learning, but as with all things, it takes time.