[kyrra]

Owning the chip design, compilers and OS let you get out lots and lots of extra performance. There is a reason Intel has so many driver and software developers (they are one of the largest employers of software devs out there). Getting a chip working well takes a lot of effort of a lot of people.

Qualcomm is trying to do what apple does here, but they are spread across many more phones, OS versions and the like. They are trying to be more general purpose, which makes them not as great in most cases.