[deong]

Honestly, I thought their initial response was fine. There were probably a few too many incidents before a recall was announced, but it happened pretty quickly, and you have to give them a bit of time to do their own internal "what the hell is going on" assessment. Fairly quickly though, they announced a global recall, communicated what to do to their customers, and said all the right things to make it right. My wife bought one the day after launch. Once the recall started, there was nothing tepid or ambiguous. She got multiple direct communications laying out the steps to take for the recall.

The big problems are (a) they didn't actually seem to get it fixed, (b) they didn't actually seem to get it fixed, and (c) the appearance (and possible reality) that they cut corners initially to get to market before the iPhone.