[danschuller]

I didn't have a detailed marketing plan. An early channel was this article I wrote for tutplus:

http://gamedevelopment.tutsplus.com/articles/how-to-build-a-...

I wrote it before starting the book (to test the waters) and had a link to sign-up to the mailing list. I used mailchimp for email collection.

I have ~50 articles related to gamedev on the same domain, so these get organic SEO and backlinks:

http://howtomakeanrpg.com/a/

I quite enjoy writing them. The ones with a more technical bent get a lot more traffic than the others. 50% of my traffic is organic SEO. I haven't tried ads yet, but it's on my list.

More recently I commissioned some new art that I give away as a mailing list sign-up incentive. This hasn't worked very well so far :) I have to work on the messaging.

Tracking time spent is something I want to do but don't - each article at the very least takes a couple of hours. So there's 100+ hours, done in a very incremental way.