[kowdermeister]

They solve a small problem most startuppers / entrepreneurs would not jump on because the market is so small (or at least they think it's too small).

They don't want to change the world, just make it a tiny bit better.

> Can it be done in a way that makes it less like your day job, so to speak? Of course, just do things when you feel like it to do, no stress, no pressure.