[jzwinck]

You're right. I proved it to myself by reading the whole thing replacing AfrikaBurn with IBM. It really works; e.g.:

> By sleight-of-hand and the wholesale and completely unnecessary import of an unwieldy American pop culture franchise, a group of creatively blocked shadow artists, bureaucrats and box tickers are making an elaborate and specious lunge at celebrity through curation-by-funding. Employing savvy redistribution of money, they stand on the shoulders of established, older artists and their fashionable, younger counterparts, thus hoping to crown themselves the fairy godmothers of local pop culture. In short, involvement in IBM appears to be nothing more than a cynical exercise in associative branding for themselves and, in some cases, the products they promote in the real world.

With apologies to IBM. You can use Monsanto or Tata Motors if you prefer.