[mamadrood]

I think, sadly, that the only way to save Rethink would be to hire a big marketing team / evangelist team and try to dethrone Mongo. But i don't see that coming.

[buckbova]

mongodb folks are indeed aggressive.

I had one person really hounding me to pitch mongodb to my organization basically suggesting it as a huge boon to productivity and it would be trivial to rewrite all our rdbms based apps on top of mongodb.

I'm not sure how well they're doing, but some less knowledgeable than I might have taken the bait.

[iagooar]

If it wasn't for aggressive marketing, no one would even consider such a madness.

[jkot]

Could you be more specific? I think path similar to Redis would work just fine.

[nemothekid]

Redis was largely built by one person, and was sponsored by Pivotal. I don't think this would have been attainable.