[pcunite]

Exactly this. I want to present my business as being available for sale. However, it is difficult to start this dialog on HN because people seem to find it spamming to bring the subject up. HN could be more hospitable to finding these types of deals. Maybe a new section?

[rstocker99]

For sure. As a seller I think services like FE make a lot of sense. They have relationships with a lot of potential buyers to put your business in front of. Unless you're well connected it's going to be a lot harder to drum up buyers on your own. As a seller what you want is an auction where multiple buyers are competing to buy your business.

As a buyer that's the last thing you want because it drives the price up. See point 6: http://www.berkshirehathaway.com/2000ar/acq.html.