[MBCook]

I'd say that's beneath Apple. They usually don't attack competitors directly (used to WAY back, but now now).

At least I really hope it is. Twisting the knife at something like this would be a pretty horrible thing to do.

[madeofpalk]

Leaders (or at least those who perceive themselves to be) rarely have a need to attack those who are underneath them.

[MBCook]

True, that's why it would feel so cheap. Back when Apple had 4% of the PC market (before iPod) it made sense.

[MatekCopatek]

Didn't they do the whole Mac vs. PC campaign a few years ago? Sure, they didn't point out a specific brand, but on more than one occasion it seemed very obvious what product/company they had in mind.

[7Z7]

That was when they were the plucky underdog, like with IBM before that. They certainly aren't (and wouldn't accept opinions to the contrary) an underdog to Samsung.

[dottrap]

Also, "PC" was never a specific company. You could infer things like Microsoft or Dell or HP or whatever, but they avoided specifically naming a company.