[ooshma]

This is an awesome question.

See my other answer about getting our first users and then here is Part II of that answer:

AirBNB scaled product appeal by later building out an entire internal marketplace and international network of freelance photographers to take great photos of all their hosts' properties.

I care deeply about the personal touch of our business and personalization in both our communications and the dinner kits given to each member every week. We have built software and systems that target my direct communications and our overall lifecycle emails in a very nuanced way across our community. We slice and dice our community in different ways constantly for all daily experiments, communications, and backend analyses. I hate sending someone an email that is not relevant to them.

When you do something that doesn't scale, you gain key insights into what is working for your company. You may not be able to replicate the exact same action from the early days, but you can certainly work to build a scalable solution that replicates those key insights and yields the same success.