[ooshma]

We saw varying levels of traction throughout the years with different product iterations. In the talk, I discuss why we made the specific product decisions at different points in time. We target busy families, and we saw the least traction with a la carte and on demand, more traction with subscription prepared meals, and the absolute definition of product-market fit traction ever since we launched our weekly subscription of freshly prepped 10-minute dinner kits in August 2014.