[Analemma_]

> but I think it is unreasonable to try and link every single battery issue and explosion under the Samsung brand as something that is a precursor to another giant issue.

I disagree. Given that this phone model already had battery problems, it is not at all irrational to assume the new battery problems are related to (or the same as) the old ones. That's far likelier than the new problems happening by pure coincidence, given that the base rate of phones catching fire is so small. I think what you're forgetting here is that, by far the most likely scenario is that Samsung just didn't fix the original problem correctly.

[resolaibohp]

Perhaps I have more faith in a company whose decision it was to recall all of those phones. They knew that all eyes would be on them after the fact, and to mess up again could be the beginning of the end for their brand. I would think that extra care would have been given in making sure these issues were fixed before releasing them again. Another point to keep in mind is that in perspective, the amount of issues that did occur, compared to how many phones are out there made by Samsung indicates to me that we should have some amount of trust in their products.

On the other hand if they did not realize this, perhaps they do deserve all the bad press. Regardless nobody actually knows right now, and my opinion is that I believe this is all news hype bandwagon behavior right now.

[bdcravens]

I'm sure they felt if they waited too long the opportunity they had would be lost. (there was a ton of great press before the Note 7 launched, and I'm sure there was a feeling that this was their moment to really shine against an Apple launch)