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by jasode 3546 days ago
WhatsApp raised "outside funding" of $250k from ex-Yahoo employees before publicly launching the app in November 2009. They then got another $8 million in April 2011 from VC firm Sequoia Capital. However, Jan Koum was already talking to Jim Goetz of Sequoia a year prior to that (Spring 2010) and it took several months of negotiation to close the deal. I don't think people would call Whatsapp a "bootstrapped company".

Whatsapp did charge for the iOS App and also a 99 cent subscription but it's not clear if they were break-even or profitable from November 2009 to April 2011. Since they were a private company, I'm not sure if they have ever disclosed their financial details before the 2014 Facebook acquisition.

[1]https://www.crunchbase.com/organization/whatsapp/funding-rou...

3 comments

WhatsApp actually used pricing as a way to slow their growth and give Jan Koum's team time to scale their infrastructure. He talked about it in startup school a couple of years ago:

https://www.youtube.com/watch?v=8-pJa11YvCs

>WhatsApp actually used pricing as a way to slow their growth

Yes, I've seen that video. Increasing the price to slow growth is a separate tool from weighing pros/cons of VC money to grow huge. At the time of Sequoia's 2011 investment, WhatsApp was estimated to have ~30 million users. It seems that Jan Koum felt it made more financial sense to get $8 million from Sequoia rather than from his customer base. If JK could raise subscription prices higher ($2? $5?) without his customers complaining to "self-fund" that $8M, that would have been financially better than giving up 10-15% of company ownership to Sequoia. He must have liked the first vc financial deal because he went back to Sequoia again for another $52 million.

If JK is ever on stage again, maybe somebody can ask him why he didn't get that $60 million from his user base. It would be interesting to hear his thought process.

One of the important things about Whatsapp is that they raised only $60M. Comapare that to the the median $285M that the average active unicorn raised. I think it's less a story of billion dollar rounds vs. bootstrapping, and more a case for being efficient with capital.
You are correct --- I was mistaken about WhatsApp. Thank you for the reply.