[sametmax]

Then it's not called a start up, but a normal company. How is that a revelation?

[yitchelle]

Isn't "statup" the phrase of the day used to described a nornmal tech company anyway.

[randall]

http://www.paulgraham.com/growth.html

[Avshalom]

Yeah but before that it was "a company in search of a repeatable business model"

and I believe before that it was mumble-mumble-innovator's-dilemma-mumble

[mwfunk]

They were a startup when the company began but are now an established company. They didn't transition from startup to normal company by taking VC funds and optimizing for growth, rather they went the route that most businesses take. That's what different/interesting about them when compared to most SV tech startups nowadays.

[SmellyGeekBoy]

As someone running and growing a traditional bootstrapped business the overall tone of the article did make me smile.

"You mean to say that it's possible to build a business without millions in VC investment!?"