[namecast]

> This is an unfortunate example of non-finance domain experts, who I'm sure are more than capable in their respective fields, making egregious errors when they try to apply their knowledge in finance.

Full ACK to this statement. I remember when this post was written in 2013 (by the way, can that date be put in the title?), alongside a similar paper arguing Twitter hashtags/likes/retweets could serve as a market signal - mostly for this excellent response:

http://sellthenews.tumblr.com/post/59720892780/no-limits-to-...

and

http://sellthenews.tumblr.com/post/57169975134/moon-patrol

I find upon re-reading them that I agree even more than I did 3 years back.