[delegate]

I agree. It is an evolving medium which is reinventing itself. But saying that users are the ultimate ruler is not entirely accurate, to put it lightly.

Technically, the ultimate ruler is the one (who controls the person) who can produce the private keys or passwords for the 'core systems'.

When most of your personal information, friends, your communication and organisation tools are behind one single account, that account now becomes very valuable.

If someone then decides to deny you access to your account - for whatever reason - you're practically excluded from the platform where everyone else is.. A digital outcast.

This is very different from the 'widespread communication network with no central command where everyone and their dog can participate'.

True, this system might be more convenient for users and advertisers right now, but in the long term this can have strange repercussions, like companies totally 'owning' people's lives.

https://www.youtube.com/watch?v=VAesMQ6VtK8