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by kardashian007 3551 days ago
TL;DR: mostly pull but with appropriate application of hustling

Networking isn't scalable unless you have something industry/domain specific and can reach influencers (top bloggers, users, etc.). It's probably better to work on appealing SEO, design and succint message in a way which automatically sells potential customers on its value. Let the product sell itself 24x7 so you don't have to do as much work. Then, once profit is coming in, think about a sales team and hustling others whom don't/won't self-discover. At the beginning, focus on schelping to solve real/hard problems, providing fanatical support to early customers and other things that don't scale; and eventually make the product experience so compelling they voluntarily spread the word as well.