| I somewhat agree with your point about the tone. I will apologize after writing this. (Edit: Your post has me confused because you start off talking about tone and than you fail to take your own advice about reasonable discourse.) Your assumptions however are way off...I would never criticize someone for something remotely excusable, but advertising on Google without taking 2 minutes or less to learn something as fundamental as match types is about as reckless as buying a rolex on the streets from a guy on a manhattan street corner and than feeling ripped off...Some things, like match types, fit into the category of reckless despite how easy you want to think running Adwords is. My frustration is that so many people waste so much money on digital advertising because "they think they can do it themselves." This specific guy was sharing advice warning people about adwords wasting his money. Adwords didnt waste him a penny, his unwillingness to do less than 2 minutes of preperation or asking a pro led to that... Even with over a decade experience, I still learn new things about Adwords almost daily...The idea that people think that its simple and they can run it themselves is frustrating, but to not even know about match types, I cant think of any excuse that justifies it short of arrogance and/or laziness. Adwords is an auction. When my competitors choose to waste money, My costs get driven up. It hurts everyone but Google...so take the 2 seconds to read up on how to do it or dont complain and tell the world it doesnt work. Or ask me, Im happy to help with basic strategy for free, its in my best interest for my competitors to run advertising that is accountable to a bottom line and thay doesnt compete in irrelevant query auctions. |
You're not very nice, calling me arrogant and/or lazy.
It was simply a false assumption that the matching would be strict by default. And possibly a mistake that a lot of people are making, considering all the companies that are advertising for themselves.