[blahi]

>The point of the service provided by Google is that it's on the whole, significantly easier than "traditional" ad buying

What the hell gave you that impression?

He does not owe any appologies. He is completely right. How to have a discussion where one side doesn't know anything but pretends that it does and lectures the side that actually knows?

Being able to google every problem programmers face has given them the false sense that everything is very easy. You just need to read a couple of articles on the front page of google and you're done.