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by itcmcgrath 3547 days ago
"For instance on launch day in America and Asia I would have expected insane numbers (many hundreds of million)."

Given no app had ever done this in history over the first few weeks, yet alone on launch day with no marketing, I doubt it.

1 comments

There was no marketing? It was being talked about everywhere. If they didn't spend any money on marketing then good for them!

But in all seriousness this is Pokemon; they sold over 3 million copies of a remake of a game on a niche portable console in just 3 days; elevating its brand to an open platform for FREE that can be downloaded and installed on theoretically, what, a billion or more devices? Seems incredibly doable for Pokemon. Few other brands could do the same. Even Mario wouldn't be able to come close to competing with Pokemon's brand power.

I would be very interested in the real numbers :)

How about this - Pokemon search trend for the last 5 years: https://www.google.com/trends/explore?q=pokemon

If this doesn't clearly show how crazy this growth was compared to what anyone was expecting, I'm not sure we're operating in the same plane.

I don't see how that data couldn't be used to argue either of our points (in fact I feel like you could make a strong case for my previous post using this very link). Ultimately though this conversation is a bit vapid without actual numbers which is a bit of a disappointment. Oh well.