[sharemywin]

The more often you interact with an app the more likely it is to be viral and engaging.

You can overcome it some if there is a large transaction that you can recover money from.

Travel apps are hard because people only use them about once a year.

If you targeted business travelers some how though you might find a niche there.

[vsax]

Classic test - frequency of problem or the magnitude of the problem before pursuing a solution.