I've found latency in the UK can be about a third lower than Ireland. I used Bytemark for testing in my recent book but Azure have UK regions now [0] and DO have had a London DC for a couple of years [1]. AWS UK is currently just "coming soon" [2] but Werner has said "end of 2016 (or early 2017)" [3].
I expect Microsoft are using the UN region names for Europe, where Britain are Ireland are part of Northern Europe.
https://en.wikipedia.org/wiki/United_Nations_geoscheme_for_E...