[throwawayReply]

ASA are reactive not proactive, it takes complaints for an investigation to be triggered.

Their standard punishment is "don't show the advert again in this form", this isn't a scary prospect for Hello Games.

[radiorental]

> this isn't a scary prospect for Hello Games.

You're right, they have far bigger problems, I wonder if HG has a future given how tarnished their name is?

I feel sorry for Sean Murray, in hindsight he seems like a Walter Mitty character; big on dreams and when anything was suggested in an interview he let his imagination answer.

[retox]

The new Peter Molyneux?

[radiorental]

I didn't follow that debacle too closely, from what I understand Spore was too ambitious but at some level it delivered.

NMS on the other hand is just a badly designed game. Sure, there was hype and over commitment. However, the core game loop is so shallow it's borderline fraudulent.

[winthrowe]

You're thinking of Will Wright; Peter Molyneux's classic fame was Populous and Black and White, and recent controversy Godus.

[retox]

Fable is the one that sticks out most in my mind. He's a very talented director and developer but I think by his own admission he hypes his own work beyond what is reasonable. I'm sure he was never doing so to deceive, but you can't talk about amazing features and then completely fail to deliver and not expect blowback.

[radiorental]

thanks for the catch, I need to do a little reading.

The big take away for me, and while Sean Murray / NMS might be an extreme example... We view our babies very differently to our users / customers.

Maintaining an objective perspective through out a product's development is a challenge.

[elFarto]

What I find funny about this comment is that Hello Games' office is about 2 miles away from the former office of Lionhead Studios.