[blowski]

My instinct is to agree. Instead of making the App Store better so that it's easier for users to find the right app at the right time, this will make the interface even more cluttered. As a result, I will spend more time searching for apps on Google.

If advertising was their main revenue stream, I'd understand it. But it's not, and it's hard to ever imagine it being so. Apple have already pulled away from mobile advertising, so this looks more like a revenue-grab than a long-term strategic move.