[napsterbr]

If most - or all - of your users are Brazilian, then I'm afraid you'll have a hard time. People here don't realize the value in software/apps.

Offer a full month trial to your existing userbase, and 1 week trial to new users. The Rollbar email is a great example on how transparency can go a long way. Consider offering different pricing plans with different set of features. Power users are more likely to pay more, and casual users can continue using limited features at a smaller price.

Also, as much as I agree with traskjd comment, I don't think it holds true to Brazil. You probably know what I'm talking about. I'm afraid the strategy here must be "price as cheap as you can", unless you are dealing with a very special audience (or with enterprises).

I'm happy to know how this turns out. Consider sharing a blog post with your experience :) Good luck / boa sorte.

[diegogcouto]

Yeah, unfortunately I have the same perception as you have about how they (although I'm a brazilian myself) value apps and online services here.

The income of my target audience seems to be around US$10100/year (or R$32500). That's fairly low to make me consider if, even if providing a lot of value, they'd be wiling to pay a premium fee for the service.

On the other hand, I have a niche audience (not more than 10k people in Brazil) so, pricing it too low could make the product unsustainable.

I really appreciate your help and be sure that I'm gonna share the results of all this thing.

Thank you very much, napsterbr! Brigadão. ;-)