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by hkmurakami 3555 days ago
FB will still be better for "app discovery" that was not intended by the user.

How many times do you visit the App Store without already had an intent to download a specific app or a specific app category? Compare that to how often you visit the FB timeline. The intrusiveness of FB ads hitting your brain when you had no internal motivation for look for another app is why FB ads will continue to be powerful.
2 comments
physcab 3555 days ago
Yea, historically FB is for demand generation and Google for capturing intent. There wasn't really a good solution for iOS. Adwords weren't terribly effective on iOS but Android may be a different story. So I'm sure FB isn't shaking in their boots or anything but I do think there are sizable budgets dedicated to FB bc that was the only truly scalable method of user acquisition on iOS.
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r00fus 3555 days ago
Do App Store search ads show up as Spotlight results?

i.e., in iOS9, when I searched for "spotify" in Spotlight, I'd get App Store results.

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