[downandout]

>Ahh yes, more fees for developers.

Developers (including myself) are already paying these fees to Google, Facebook and Bing in the form of app install ads. We'll likely get more more bang for the buck directly on the App Store though, so IMO it's a win for developers.

[jsonne]

Your media mix will likely shift, but you'll still be paying Facebook, Google etc. as well. Btw take a look at Twitter if you aren't already. I've had good results there.

[downandout]

Thanks, I will. I had always heard that Twitter sucked for most stuff...glad to hear someone is having a good experience.

[jsonne]

Absolutely. Feel free to reach out if you want any in depth advice. (Email is in my profile.)