[palakchokshi]

This is interesting. On one hand it discontinued the iAd product and allowed Developers to go to third party Ad networks. On the other hand it provides a better experience for the user by serving ads when the intent of the user is clear and generating revenue off of it.

I think if Apple prices correctly it has the potential to reduce in-app ads considerably at the same time increasing revenue for Apple because most ads in apps are to download other apps and if relevant apps are served up via Search Ads it could be a better business model than iAds.