[acqq]

Google tells me that patriarchy is

"a system of society or government in which the father or eldest male is head of the family" and also

"a society or community organized on patriarchal lines."

and Homer really has the most words in the series, and that fact can be summarized with that word. The word was used in the lede, which is good to be short. Why is that a "provocation" to anybody? And how is it "non-sensical" and why and by whom is it considered a "buzzword"?

[pluma]

Sure, and Google will tell you that by the dictionary definition racism isn't about positions of privilege or power.

These words have acquired specific meanings in contexts like these that carry other connotations than the mere dictionary definition.

In feminism patriarchy is not just about familial structures, it's about power and privilege. It's not about dominance in the metaphorical sense (Homer dominates the show by having more lines) but about social struggle (men dominate the show by minoritizing women).

Yes, this is nonsense, but that's the context in which pop-sociology articles (anywhere from universities to popular websites) exist these days. Whether the author intended the article to be understood that way is another question, but I think it's fair to think that the article might be intended to be read this way.

[acqq]

I find your reasoning wrong, sorry. Actually, not less absurd than those of Muslims who started the worldwide violence after the publication of the caricature of Muhammad with the bomb on his head in the Danish paper.