[polarix]

If "profit" is defined as: "generating more value than is consumed in the production process"...

Then yes, we damn well better demand that profit be the correct goal for every action regardless of organizational structure.

If our system is distorted to inaccurately measure profit locally, without properly accounting for negative externalities, then that's a legitimate problem, but the way to solve it is by factoring those hidden costs back into the profit calculation, not giving up on "profitability" properly defined.

[imagist]

If profit is defined as $income - $expenses = $profit, then you'd be using the word the way everyone else is using it, and you'd be participating productively in the conversation.