[MollyR]

In one of my college marketing classes, I've heard something similar as the reasoning for commercials as well.

[Vaskivo]

Yep.

But, there is one thing in TV that is totally men dominated. Sports.

I'm not an expert on the matter, but it's what I've read somewhere.

Funilly, I don't know how the demographics for News Channel are, but I'd expect it to be pretty even.