[eumoria]

This is a direct avenue for advertisers to control what content is actually available on YouTube. If you want to make money on YouTube you need to make content that advertisers like first and foremost or you get to make no money at all. It's exactly the control they had during the television era. Smells like weak reason as a guise to gain control over the content presented on the site entirely.

[qwertyuiop924]

That's always been true, it's just now moreso. This is why creators of content that is offensive (The Jimquisition), niche (Longer videos from people like CGPGrey), or that just want less strings attached are flocking en masse to direct sponsorship (a very old idea, common in the podcasting world, and perhaps most famously enacted by Rhett and Link), or more often to a donation/membership model à la NPR (typically through Vessel or Patreon, this is most successfully done by Crash Course, a show that has a massive budget and is largely payed for by viewers), or to other websites and networks (NormalBoots, HiddenBlock, Channel Awesome (formerly TGWTG) - anywhere that can get other advertisers, or pay the bills somehow).