[mbesto]

It might be "successful" (however you define that), but $8.3M in Revenue in 2014 (and an estimated $10M in 2015) on $50M in investment (not including Conde Naste's investment) in a 10 year period for a company valued at $500M and the 25th most visited site, seems like it's under-performing.

[rhizome]

Underperforming relative to what standard?

[mbesto]

Underperforming versus it's competitors. I know of several websites that do 1/1000th of the traffic and have similar, if not better revenue.

[rhizome]

I wonder if branding strategies keep their numbers down. I don't ever see a sidebar ad for Coca Cola.

[nashashmi]

ROI: the standard of YC