[vblord]

That's a great dream and a great goal. Unfortunate there isn't a magic way to make 100k from a website without building a good product. I wish there was a way.

As for the 100 visitors saying "Hi, is anyone around here?" The chicken and the egg problem is a very common problem with social sites. The most common way I've seen this solved is by the owners of the site "faking" responses or filling in their site with fake content to look like it is active. They do this just until the site takes off. But it sounds like your project is not that large yet and needs to be built up larger. I'd say for you to keep at it or start another project that you can get more traction in.

For what it's worth... In my experience, only working a couple hours a week on a side project won't get you anywhere fast. I usually spend around 15 on my side projects a week. Otherwise, nothing will get done on them. You just need to make the time. As Gary Vaynerchuk puts it... go to work, go home, kiss the dog, and between 9PM and 1AM you need to crush it.

I wish you the best and hope you can make something happen.

Edit: Here's that keynote where Gary talks about having a side project and working 9-5. https://youtu.be/EhqZ0RU95d4?t=11m50s