| I read the whole article. My comparison was criticizing (as a YouTube Creator myself) the focus YouTube had in recent years regarding innovation of the platform itself. YouTube heavily focused on things like: 360° videos, Offline (mentioned in the article), interface, comments, trends. There is 0 innovation from a creator perspective. Platforms like Snapchat make it insanely (!!!) easy to create content on a regular basis. Sure the Snapchat platform is not at all as full-fledged as YouTube but I think it is dangerously close for quite some (YouTube)genres like Vlogging and could easily be extended. EDIT to elaborate on Snapchat (for user @lucb1e): Snapchat is per se not interesting for a content-creator with a big following just to send self-destructing messages. They introduced a feature called „Stories“ a while ago which let's you take multiple clips during the day and then combines them to a „story“. Within 24 hours the viewer/subscriber can play your story and see your whole day. So you basically have a full video without ever touching Adobe-Premiere or Final-Cut. Importing, editing, exporting, uploading even for the most basic videos on YouTube takes (a lot of) time. From an analytics perspective you can check views, screenshots, etc of each individual story-element and interact with the viewers (e.g. screenshot to vote for an option). |