[laretluval]

> Risk doesn't exist at all in the market sense, because risk is only defined by loss of capital - i.e. loss of face and status - and not by any other possible losses.

Why is social status not something that has value? Almost everyone wants more social status and would trade things for it, so it seems that it has value.

You're drawing a distinction that I don't understand between things that are "real" and "not real".