[petekazanjy]

Yes. That is extremely important to provide balance to the conversation. While I can't infringe your right to express your opinion about me, I certainly do have a right to add my voice to the conversation. Unvarnished allows profile owners to claim their profile, respond inline to review, request more reviews from their network, and so on.

You're right on the money about 'focal point'. Right now, reputation conversations already happen, but they're sprayed all over the web. I don't know who's saying what about me on what blog or what twitter stream. Moreover, I don't know how authoritative that blogger / twitterer is, when I'm reading claims they make about someone else.

On Unvarnished, the interests of the three sides of this conversation are balanced: the profile owner, the reviewers, and the review readers. No one's interests trump, but there is a framework and rules for the discussion.