[nercht12]

Neither example is very descriptive and thus not helpful. Using cusswords only puts the other people in an emotional frame of mind, which hinders rational thinking that would otherwise help correct the problem, but I suppose this also depends what exactly the discussion is about. If you're talking about a marketing campaign that is intended to appeal to emotion, then sure, "It sucks" conveys the emotion. If you're talking about packaging logistics, "It sucks" isn't any more helpful than "It's bad". Also, bear in mind that, depending on who you're talking to, some people may secretly harbor less respect from you. People notice when you cuss, esp. if you usually don't. It shapes their perceptions of you. That said, I do wonder how much tolerance society has for cussing now since many people are starting to accept it as normal. It's as if people are left with the emotional attachment without the actual meaning. How many people here thinking of what "fuck" actually means when they hear the word? Or are you just stuck with the negative connotation?