[RangerScience]

It's a bitcoin fork. It looks like they're using it as a form of bond or stock; it's (partly/mostly) pre-mined, they're selling it at a particular rate, and they'll buy it back later when they start making a profit. Interesting!

Anyone know someone else who's trying something similar?

[TheSpiceIsLife]

I've got an email for a Nigerian prince you might be interested in.

[RangerScience]

I mean yes, but... at minimum it's just another bitcoin fork, like, say, Dogecoin.

Still, given what I expect the time investment was? A worthwhile experiment. Maybe it works, maybe it doesn't, but you probably learn something.