If a country doesn't accept the TTIP it'll be fine. There's no cost incurred.
What about all of the time, money and resources invested in futile negotiations?
There's also the opportunity cost. It takes a lot of time to conduct these kinds of negotiations, and during that time trade is still happening. If the pursuit of a bad deal wastes a lot of time while a better deal, even on a smaller scale or with more limited scope, would have been possible, then all of the trade that could have happened under that better deal has been undermined.
What about all of the time, money and resources invested in futile negotiations?
There's also the opportunity cost. It takes a lot of time to conduct these kinds of negotiations, and during that time trade is still happening. If the pursuit of a bad deal wastes a lot of time while a better deal, even on a smaller scale or with more limited scope, would have been possible, then all of the trade that could have happened under that better deal has been undermined.