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by asddddd 3556 days ago
I do think it will be a lot more successful than most here think.

First off, Snapchat (Snap?) isn't Google - their brands are completely different at least among the target audience. Glasses of some sort are inevitably going to be a fashion accessory with extra functionality, and Google is just too uncool. They are the company that wants to knows everything - every interaction refreshes that impression, from Street View vans to Search.

Second, it's sold as a camera on your face, instead of a computer on your face that can do things like recording a video. Even if it's the same hardware, this does make a difference. Everyone understands pseudo-mechanical functions like "press a button to take a 10 second video". Unless the wearer is mashing a button by their face, you can assume it's off. Computers and phones? One might as well assume it's recording video if the operator has the camera pointed at you. The average HNer has a good mental model of how a computer works, but the average person sees it as a magic-infused black box.

The price point looks reasonable, I assume the goal here is strong sales for the holidays. Would expect some celebrities or whoever to be spotted wearing these in the next few months.

1 comments

> it's sold as a camera on your face

Exactly why comparisons to google glass miss the point. Totally different products and userbases

Correct. The Glass is a way to interact with the web, this one just goes: "fucj you internet, my input is the only one that counts."