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Forum culture on certain communities in the Internet lends itself to eyecatching buzzwords like 'shitpost'. Note, however, that shitpost is not always a negative term. Often, 'shitposting' is the game and the end goal; users laud one another for clever or topical shitposts, and particularly popular ones may be reprised in the form of memes. This trend encouraged the adoption of shitpost as both an affectionate and perjorative term.