[webrender]

AMP is just a methodology which encourages a restricted subset of HTML, CSS, and JS implementation. They've chosen to implemented because the specific subset they've chosen to support eschews particularly slow-to-load features. Yes, it's Google's methodology, and yes they are planning on pushing it by highlighting AMP sites in search results - however, it's not really doing anything special code-wise besides enforcing said methodology.

[pjmlp]

Easy just use HTML/CSS and pages will load and render fast, no need to create stuff like AMP.