| Here's the process that works (with some persistence) even if you don't have a revolutionary product: 1. Go to Google, toggle to news and enter the name of similar startups 2. Go through each recent article and add the journalist to a spreadsheet 3. Go on Email Hunter or Email Format to find how the publication formats their email addresses to guess the journalist's. Journalists also tend to use firstnamelastname@gmail.com for their personal emails. 4. Email your pitch in 3-5 sentences max. Don't just describe what your startup you does, use an interesting angle or story to show its impact. Instead of: "We do delivery logistic optimization." Story:
"Why the heck is your technician always 5hrs late? Cause it took forever to fix the issues of the guy before you. We're helping our customers like Comcast and Oracle smart schedule all their appointments based on data like a) how long issue x typically takes to fix and b) real-time traffic conditions. In high school, I worked taxi dispatcher, seeing firsthand the inefficiencies in coordinating drivers." Journalists don't want to advertise your startup for free, they care about writing a story that entertains and educates their readers. Feed one to them. Good roundup of pitch templates using different angles: http://www.artofemails.com/pitch-press |