[avitzurel]

You're probably right about traditional insurance companies but didn't you say you're doing things different.

If you need all the steps (and I doubt it) at first, at least do something like what TypeForm are doing with a progress bar, explain a bit about why you need it etc...

Say the insurance conversion rate is somewhat similar to healthcare average around 9%, I am guessing you lose at least 40% that could have converted means you are left with something around 5-6% conversion rate. Not a sustainable business at this scale (IMHO of course).

There's no doubt that in order to be responsible, you need all of the information. We are in agreement on that. What I'm saying is you need to think of better ways to show the value and hook me before I go through all of the steps. Something simple 1-2 steps, later you can change that. It's worth an A/B test at least.