[aepearson]

How about bounce rate comparison?

From a user perspective - I spent more time on the site than I do any other real estate site...because I was trying to figure out where to find things, and it took significantly longer to look at multiple areas than any other site.

I'm not sure time on site is a reasonable measure of success - but I also think 9 minutes is impressive regardless :)

You definitely have me thinking about doing some experimentation in minimalism (we, apparently, service a very similar niche).

[cabinguy]

Actually, we don't service the real estate industry, we're in the real estate industry. It's a long story[1] but we stumbled into the business. The main idea behind Dane Arthur is that we need to stand out from everyone else. We built a niche real estate company/brokerage to $200M/year in sales on the back of a website and want to expand our offerings, but not our geography.

And you're 100% correct about time on site. The only measure we're really interested in is converting unique users into happy clients.

[1] http://davegooden.com/2013/08/our-story-10-years-of-bootstra...

[hood_syntax]

Just wanted to say I love the site. Very refreshing to see a strong utilitarian design like this. Congratulations on your success by the way, I hope it continues

[cabinguy]

Thank you!

[aepearson]

Very cool read! Got me all pumped up reading it actually.

I'm seeing this website in an entirely new light now haha.